Expected, expected, feared, their decisions have a major impact on the life of the institutions. A green light will be saluted internally as a great victory and strengthen attractiveness; a failure will have heavy consequences in terms of motivation and image. In the ultra-concurrentiel world of management education, the bodies responsible for accrediting training have a very important power. They are the equivalent of the States financial rating agencies. Recently, the Escem paid a high fall of its registration the loss of its Equis label - before retrieving it for three years.
Yet, their operation, their objectives and their methods of work remain largely unknown. "First of all, it must be understood that we are not in a logic of punishment, stressed Eric Cornuel, CEO of EFMD (read here), which delivers the Equis label to 18 institutions in France and 129 in the world (including 30 outside Europe). Our goal is to be vectors of progress for the institutions.
Tools in the service of candidates
(Same tone for Frank Bournois, President of the CEDFG (read here), also called "commission Bournois"), which accredits training in France and their grants the visa and the rank of master: "We strive for excellence for all institutions - for example by providing indicators of quality." And in doing so, we contribute to the competitiveness of enterprises.
The work of the EFMD and the CEDFG are therefore tools at the service, including the candidates. In the same way as the rankings of institutions. On the other hand, not question for them to establish a hierarchy of schools. "All may not be Harvard or CET, notes Eric Cornuel. We must allow institutions very various to develop. "We must encourage some formations of small size, but yet do an excellent job, said Frank Bournois." And even for the largest, there are ways of improvement. Then, to each his choices according to their own needs. "In passing, one and the other criticize the practices of certain pharmacies that combine with their"rankings"of the activities of service revenue.
What criteria using these organizations In essence, the EFMD is based on the international strategy, relations with companies, the personal development of the learner, and the social and environmental responsibility. For its part, the commission Bournois focuses on five dimensions: the functioning of the institution (number of permanent teachers) and percentage of hours of tutoring they provide social support of students..., employability, international openness, research, and educational innovation. "There is also a kind of bonus for the schools that display original educational projects," said Frank Bournois.
The place of research is the object of broad discussions for a few months. It mobilizes schools and leads them to recruit, often to price of gold, professors who teach sometimes very little. "We are very committed to the research," said Eric Cornuel." But it must be at the service of business and society, it must not turn empty. It must be that institutions produce a useful business knowledge. ""If you search only accredited, it is not healthy", adds Frank Bournois.
Requirements on the rise
Over the years, the level of whole grew. "French schools, in particular, have done enormous progress over the past fifteen years," notes Eric Cornuel. Therefore, the requirements bar monte gradually, with the General level. It is more difficult, for example, to obtain the Equis label. "But it does not set quotas of institutions accredited by country, contrary to what some may believe, ensures Eric Cornuel." It would be delirium.
In addition, the EFMD as commission Bournois are concerned about the impact for the institution in case of loss of accreditation, at the end of a long and demanding process. One and the other want to implement the formulas which facilitate landing "soft" institutions. For example by strengthening the dialogue with the Executive during a time buffer, before the official announcement. Or multiplying the signals of alert for some situations "tangent". Further evidence of the importance of the issue.
The cross-interview and video of Frank Bournois and Eric Cornuel on lessechos.fr/formationlessechos.fr/formation
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