Budgets have then tended to see on the search

Despite a rise in its net income of 24.3 over a year, Google released yesterday after stock market results below expectations. The title of the Internet Group was down yesterday, while its earnings per share reached 6.45 $ instead of 6.52 dollars expected by analysts. On the other hand, net sales, to $ 5.09 billion, exceeded forecasts.

After popularized the sponsored links, Google is addressing the "display" (online advertising including banners and video ads). The search engine was to announce a partnership with the purchase of space agency Omnicom Media Group that night. According to the Wall Street Journal, Omnicom and commit to buy in Google advertising space on behalf of customers of "several hundreds of millions of dollars" in the next two years. In return, Google would provide to the Agency and its clients of measuring instruments for the effectiveness of their campaigns. They have also a similar to the existing campaigns management tool for Google AdWords sponsored links system.

The partnership would be held at the international level and would be non-exclusive. Google will be able to continue to work with other agencies and Omnicom buy space on Microsoft or Yahoo! networks, for example. The agreement is indicative of the ambitions of Google in the market of the "display". The target set by the President and CEO, Eric Schmidt, was to exceed $ 1 billion in revenues in this segment, this year. A still very minority number (it may represent slightly more than 3 of net sales 2010) but to grow. Last large redemptions of the firm are all in the "display", beginning with the YouTube for 1.65 billion in 2006, contributing to increase activity in Google, or governance DoubleClick for 3.1 billion in 2007. More recently, it is AdMob, specializing in mobile advertising, which had fallen into the Google anyway for $ 750 million.

A new attractive market

Google would have the intention to use its AdWords model to facilitate the sale of advertising space on the Internet. It is as well as the engine introduced the concept of "real-time bidding", the auction of conventional formats, where the advertiser outbid the CPM (cost per 1,000 displays of advertising), with the ability to target Internet users.

The "display" experienced a mild rally on the market of advertising online in the beginning of this year, after having been eclipsed by the rise in strength of the "search" (advertising on search engines). In France, for example, the sector has increased by 8 in the first half, according to the SRI-Capgemini Observatory, after recording a decline last year. The Interior of the "display", video advertising has it, jumped by 170 over a year. For several months, the advertisers they were boycotting the banners, accused of being less effective: the click rate is very low. Budgets have then tended to see on the "search". With the advent of new tools for follow-up on the "display", this could change...

Jean-Marc Tassetto appointed head of Google France

Appointment. The search engine has been time to choose its new Director General France. Nine months after the departure of Mats Carduner, Google has formalized the arrival of Jean-Marc Tassetto at the head of its French subsidiary, confirming information from "The Express".

Former Director General of the consumer division and marketing of SFR, Jean-Marc Tassetto had left the operator at the beginning of the year, is having spent thirteen years. It was then announced on the side of another subsidiary of Vivendi, CanalSat.

Placed under the responsibility of Carlo of Asaro Biondo, Vice President Europe of Google, Jean-Marc Tassetto will be particularly expected on the theme of the neutrality of the Net. Telecoms operators seek to Internet service providers very bandwidth consumers such as YouTube or Dailymotion, to participate in the financing of their networks. An idea rejected so far by Google.

The new pattern of Google France should take up his duties in September or October.