Is the France an attractive market for us franchisors The France is the first European franchise in terms of sales market. With more than 1,000 franchise networks, it is the fourth country the more franchisee in the world behind China, the United States and the Japan. On the European market, the France is therefore very receptive to the franchise, which in fact an excellent gateway.
What challenges us franchisors meet to establish themselves in France On the Hexagon, 90 of the networks are French and American marks not implemented in the territory are often totally unknown to consumers. The market therefore is both highly competitive, but also very difficult to penetrate, in comparison to other countries such as the Mexico and the Canada, which represent a sort of extension of the US market. Accordingly, it must propose concepts which bring a real added value in terms of innovation, management, customer service or technology to generate interest in the French market. Moreover, Americans are not very familiar to French regulations, especially as regards social rights and labour. If the direct franchise work more easily in other countries, American franchisors are often forced to pass through the master franchise or direct investment to settle in France. To emerge, it must therefore not only that the concept is really promising for the market, but also to find a partner which has a capacity of financing and who agrees to take some risks. What is not so easy to find.
Do you speak british or american englishSchool, the French more often learn English in England than American English. This small detail can have unfortunate consequences depending on the context. For example, he arrived that a candidate uses the English politeness formula "with my due respect", for Americans, expressed rather a disagreement.Is the language a barrier Non. The French running a master American franchise speak English but many misunderstandings come from uncollected nuances. Relations can move very quickly. My role is to restore communication, sometimes just rewording sentences or by clarifying everyone's expectations. He arrived that if discussions between an American sign and a French candidate for the master franchise, I note that each party was satisfied that the other was to remember.
What other cultural differences can impede the association between English and American Business practices are, in many ways, different in the two countries. Americans are very square: their business models are conceived in every detail and all stages of the life of franchised companies are calculated and planned in advance. For their part, the French often include wrong that these conditions are imposed and can take fear before they take to pure constraints. They can then put an end to any discussion before even starting negotiations with the franchisor. Price of the labor and lower VAT, more flexible legislation, work on Sunday or even, non-existence of certain costs associated with the estate of retail... all these differences have an impact on the trading account and forecasts. To negotiate, the candidate must have solid knowledge of the market and its characteristics in order to convince the franchisor.
In this case two configurations are possibleOur research confirms the empirical importance of these two factorsIndeed such services are primarily minors which can be monitored by their parents490 over the period July 2005 June 2006Social VAT proposal is an edifying exampleThere were tensions between the various regulatorsThe spectrum of 1929 haunts more operatorsYesterday he slightly exceeded this levelThe existing city must become more compactIt is not enough effort to prevent this threat said Daniel Goure
